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A children's clown is really a one-person party team. Rather than a single trick, a good one strings together comedy, magic, puppets, balloons and face paint, so children never have long to wait for the next thing.
The ages coming matter most. Some toddlers find a painted face and a big costume a bit much, while nine-year-olds want jokes that do not treat them like babies.
What to ask a clown before you book the party:
Prefer no costume at all? A children's magician or general kids' entertainer offers similar fun in a less theatrical way.

Some little ones are wary at first. Tell the performer about any nervous children, keep a parent close by, and let them watch from a little way back until they warm up.
Expect comedy, magic and puppets, often with balloon twisting and face painting worked in. Ask for the running order, so you can plan food and cake around it.
Yes, and the sheltered foreshore suits it. Look for shade, check any local rules for parties in the park, and have a covered fallback in the storm months.
Ask as soon as your date is settled, since school holidays are a peak time on the coast. A weekday party during the holidays can offer more choice than a Saturday.
They can be, if the humour and magic are pitched higher than a toddler show. Ask how they handle tweens, or consider a more straightforward magic act for that group.