Photos do more work than your description
Before a customer reads a word of your description, they've already formed an opinion from your photos. On a category page full of similar listings, photos are the single fastest way a business gets skipped over or gets the click – and it happens in about a second.
Your first photo matters more than the other nineteen
Whatever image sits first in your gallery becomes your featured image – the thumbnail shown across category pages, occasion pages, and search results. It's doing the job of a shop window, not a gallery wall. Before uploading, ask: if a customer only ever saw this one image, would it make them want to click?
Good featured-image choices:
- A genuine, well-lit photo of your actual venue, boat or setup – not a logo, not a flyer, not a stock photo
- Something that shows scale or atmosphere at a glance (a full deck of guests, a styled function room), not an empty room or a tight close-up
- Landscape orientation – it crops far better into the card layouts used across the site than a portrait shot
Build a gallery that answers questions, not just looks nice
A strong gallery isn't ten versions of the same wide shot. Aim for variety that answers the questions a customer is actually weighing up:
- A hero shot – the best single image of the space or experience as a whole
- Detail shots – the bar setup, the dance floor, the boat's interior, the food presentation
- People, genuinely enjoying it – a real event in progress (with permission) does more for trust than any empty, staged shot
- Different angles and times of day, if relevant – a rooftop bar photographed at both golden hour and at night tells a more complete story than one alone
Free listings can upload up to 8 photos; Pro and Multi-Listing plans go up to 30 – worth using if you have the real content, since more genuine variety consistently correlates with more enquiries.
Real photos beat polished stock every time
It's tempting to fill gaps with stock photography, but customers can usually tell, and it undercuts the trust you're trying to build. A slightly imperfect photo of your actual last event will outperform a flawless stock image that isn't really yours. If your gallery is thin, that's a sign to prioritise getting a few genuine event photos next time you run one – even phone photos from a good angle in good light will beat a stock substitute.
Let the platform do the SEO grunt work for you
Every photo you upload gets Photo Alt Text written for it automatically – real, descriptive alt text generated the moment you upload, with no typing required. This isn't just an accessibility nicety: descriptive alt text is exactly the kind of structured, machine-readable detail that both Google Images and AI assistants use to understand what's actually in a photo, which feeds directly into the visibility work covered in our SEO & AI Citations guide.
The bottom line
Lead with your strongest, most genuine photo, build out variety that actually answers a customer's questions, and don't leave photo quality as an afterthought – it's the first, and sometimes only, thing a customer judges you on before deciding whether to read another word.